Are we seeing a return to craft?
Where do we go when we understand volume and scale are losing their lustre, and when the mantra of constant growth becomes recognised for the absurdity it has always been?
When we can make or replicate almost anything, anywhere, and replace even the most complicated routine professional skills from legal drafting to medical scan analysis using technology?
To the spaces between. From woodworking, to food, to clothes.
Not so much the high end of luxury brands, but the beautifully made everyday. The locally bonded whiskey. The denim made by masters in a Welsh village. Coffee sourced with purpose. Accountancy software made for people. Things for which there is often a waiting list, and people happy to wait.
What if the jobs we did were like that? One client at a time, done with care, attention and pride that makes us feel good, feeds our soul and contributes to the success of businesses of people we know.
That generates new knowledge, new ideas and beautiful concepts. Services that work and products that last rather then feed the need for ever more recycling?
If there’s an upside to Covid-19, perhaps its that it has demonstrated to us just how much we don’t need, and given us the time to value what we do.
Of course, not everything can be like this – but more can.
If we start in the right place. With conversations about possibility.
Challenging, joyous conversations about what we could do together to create wonderful services and products that matter to people we know, rather than grey ones about why we’re missing budget selling things we’re not proud of to people we don’t.
Whilst the gaps are being exposed in the old economy, it is opening up opportunities in the new one and we all have a possibility to go there.
It is risky, with nothing guaranteed but worth going for.
On the other hand, relying on the old model hasn’t worked out so well.
We all have a choice. A future we accept, or one we create.